A unique packaging concept from 94Wines:

"94Wines is recognizable, contemporary and a high quality wine. Every
wine has its unique color and number, through which the wine drinker
can easily come to the right choice. The different numbers represent
the variety of tastes that are all featured by a high quality. If you
don't know which wine to buy, no problem! Just take the WIneID test and
after six short questions you will discover which numbers will fit you