Tesco Tortilla Chips
Designed by Pemberton & Whitefoord:
The agency created “the Bandito”, a comical character who changes outfit and accessories according to the type of chips, bringing a touch of humour to a product which is, after all, fairly mundane. He is dressed in a Hawaiian shirt with sunglasses and a portable phone for the Cool Bandito version, has a water bottle extinguisher and red cheeks for the Chilli Bandito version, etc. Moreover, the strong colour codes increase the display impact.
Kettle Vegetable Chips
Multinational branding consultancy Blue Marlin has created a new look and feel for Kettle Chips’ vegetable range:
"Blue Marlin was appointed to the job in May having refined the design for Kettle’s core range earlier this year.
A new variety, select vegetables, has been added to the vegetable chips range, which is now instructed by a primary colour palette.
Martin Grimer, executive creative director at Blue Marlin, says, ‘We aimed to create a simple, yet modern straight-talking illustrative design for each pack, communicating the ingredients and reflecting Kettle’s “all-natural” promise and quality cues.
‘The primary colour palette we chose for the range echoes the natural tones associated with vegetables while the secondary colour palette focuses on conveying specific products.’
Kettle Chips brand manager Sam Garnham says, ‘Blue Marlin has yet again done an excellent job. Working within the new pack architecture, this new design helps to draw attention to our premium ingredients, and highlights our quality and taste appeal.’
eighthirty is a startup New Zealand based coffee coffee company Designed by Noah Butcher:
"I wanted the packaging to create 'stand out' on the shelf, and to form a dialogue that can evolve with the brand overtime.
Eighthirty source organic beans from sustainable farms, then combine these with dedication to deliver the perfect coffee every time. Our passion is passed on in every cup to customers who care about great coffee as much as we do. Eighthirty delivers – simply good coffee."
"The shape and the texture of the Doritos chips are used as the base of this packaging concept. What's good about the form of the packaging is its structure which can keep the chips closed after opening. Currently I'm developing illustrations which can replace the textured solid colors. I also invite every designer interested in collaboration to create artworks of his own."
Go to his Behance gallery to download the Doritos template and get more information about how to submit your artwork.
Frontera Tortilla Chips
Chicago packaging consultancy Carrmichael Design has created a new look and feel for Frontera Handmade Tortilla Chips:
"This package re-design was initiated to launch Frontera’s updated line of gourmet chips. Unlike most tortilla chips (which are molded from corn masa), Frontera’s “taqueria-style” chips are cut by hand from corn tortillas. The product offering has been limited to four distinct SKUs resulting in a classic set of authentic Mexican chips.
Carrmichael principal Michael Carr says, “In keeping with the vision of Chef Rick Bayless, we imagined a lively Latin personality with a clean, contemporary voice.”
The bags feature unique product windows utilizing a large play of traditional Aztec and Mayan glyphs — a recurring element of the Frontera brand — combined with a bold, whimsical arrangement. The facing is dominated by a palette suggesting the colorful landscape of Mexico — bright earthy hues of adobo, agua, cilantro and maize.
Frontera Foods culinary director JeanMarie Brownson says, “These chip bags make my heart beat faster. The look is fresh, upscale and captures the essence of the Frontera brand.”"