I think the design as an exercise could be pushed further. If for no other reason than to relate the packaging to the contents. e.g. Yukon Gold Potato Chips in a Pantone 122U bag, or Peruvian purple potato chips in a PMS 2645, Cajun Sweet Potato shoestring potatoes in a Orange 021, etc. Although frankly as retail packaging goes, this is a non-starter, unless the distributor is placing them at cashwrap in Utrecht's or Blick's, et.al.
Wonderful concept. But I agree with the masses...this is a pretty poor execution.
Flavor matching with the colors would be even better. Like @emoebadesign said, "Cajun Sweet Potato shoestring potatoes in a Orange 021", that would be amazingly better.
I don't understand the "great concept" comments- how is Pantone a concept at all appropriate for potato chips?
Design that is clever will ALWAYS be trumped by design that is appropriate for the message/product. The Tropicana redesign vs the Minute Maid redesign is a great example of this. If you can't see the importance of the difference in approach, you need to start paying attention in your Graphic Design 201 class and stop commenting on this blog.
After the pantone mugs, the pantone badges, the pantone rubik's cube, the "panettone", the pantone spay, etc... now the pantone potato chips !I'm looking for originality there
Every crisp-eater should be able to understand the reasoning for the colours - they're the colours that represent the flavour you see on most bags of crisps.Red - OriginalBlue - Salt and VinegarPink - Prawn cocktailetcI like the concept, even though it's focussed on the done-to-death Pantone idea.
Is this then, perhaps, a vernacular thing? I take it you are from the U.K. Are these colo(u)rs really that common; grass is green, sky is blue, original chips/crisps are in the red bag? If so, it explains the design somewhat, but my previous comment stands.
Andrew Gibbs
Reader Comments (17)
Flavor matching with the colors would be even better. Like @emoebadesign said, "Cajun Sweet Potato shoestring potatoes in a Orange 021", that would be amazingly better.
Almost there, but not quite.
Design that is clever will ALWAYS be trumped by design that is appropriate for the message/product. The Tropicana redesign vs the Minute Maid redesign is a great example of this. If you can't see the importance of the difference in approach, you need to start paying attention in your Graphic Design 201 class and stop commenting on this blog.