Before & After: Bavaria

Via: Brand New

Comments

[Devoinregress]

I'm not sure how I feel about this one. The new branding makes the beer feel mainstream in a Budweiser way. I gravitate more to the old design, maybe it could be pushed to an even more old fashioned sophisticated look with a less bubbly type treatment.Unless mainstream was what they were going for.

[Wouter Ernsting]

Yeah true, it is losing its recognition that it had here in the Netherlands. It has been losing for a really long time against brands such as Heineken and Grolsch, so I guess this is a nice way for them to gain back some market points. But then again, it still tastes the same, horrible that is...

[Yael Miller]

This is a well-executed rebrand effort. The word 'Bavaria' as much more prominent. The generous use of the color blue definitely will help differentiate them from Heineken, etc. Taste aside, the new look will help Bavaria to be better noticed in refrigerator cases and store aisles.

I see their strategy as 'let's become the blue beer'. Owning a color is a strong and proven strategic move. Usually only brands with large budgets can pull that off successfully since the branding must be on a large scale with numerous touch-points in order for consumers take notice.

Admittedly, the look is typical of branding for an international-level brand. It's not going to be edgy or exciting, but that's probably necessary in this case. I believe it's a strong and effective rebrand that will serve Bavaria well.