Wednesday
Nov182009
Mc Ivor by Swearwords
The true story of the man McIvor remains a mystery. Surveyor? Bushie? Local pioneer? Whatever the legend, his notoriety named a region, upon which the McIvor Estate vineyard now thrives. Located in Heathcote Victoria, the vines grow in the sought-after granitic soil amongst dramatic scenery of large granite boulders, majestic rolling hills and imposing gullies framed by the Great Dividing Range.
After many tasting sessions Swear Words came up with a bold, elegant identity and complementary packaging to communicate the essence of the vineyard and the legend.
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Barry Duncan |
Email Article | | Posted on
Wednesday, November 18, 2009 | in
Food and Drink,
Industry: Beverage,
Industry: Wine & Spirits,
Substrate: Glass Bottle 








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