Under Armour Performance Mouthwear Launch Kit

 

"Form and Logic collaborated with Bite Tech on packaging and print materials for the national launch of Under Armour's Performance Mouthwear. US Performance Mouthwear contains Bite Tech's patented ArmourBite technology. The mouthpeice unlocks an athletes pure potential by blocking the body's instinctive reflex system - teeth clenching.

The Launch Kit introduces dentists to to UA Performance Mouthwear and arms them with tools for consumer sales. After the athelete's mold is created, the customized mouthpiece and educational literature comes to the athlete in a tightly packaged consumer kit."

Comments

[Norton Canes]

"The mouthpeice unlocks an athletes pure potential by blocking the body's instinctive reflex system - teeth clenching"

Really? Sounds like a job for Ben Goldacre.