"The MUD packaging communicated the educational brand positioning by featuring product copy usually reserved for the back of the package right on the front. Clever copy headings such as “The Basics” and “Quick Study” gave the consumer just enough information without being overwhelming. Subtle diagrammatic illustrations of the products were executed in a spot gloss varnish for a sophisticated, upscale feel. Color coding was introduced in the logo mark and in the headline copy for quick recognition on the shelf."Designed and submitted by The Kitchen Collaborative.