Featured image for Prism London Eyewear Case

Prism London Eyewear Case

by First name Last name on 11/13/2009 | 2 Minute Read

Editorial photographEditorial photographEditorial photograph

A gorgeous design by SabotagePKG for Prism London. Many more images after the jump.

"Eyewear is about optics and light, it was intended to capture this in an iconic design. A crystalline prismform seemed idyllic as a solution, the transparent two-piece injectionmoulded case stands upright and reflects this core idea that glassesare all about light and vision. The case design stands apart fromanything else on the market giving the PRISM brand real standout at point of sale.

PRISMis a new brand of hand-made, hand-finished glasses. It was a primaryobjective to create an outstandingly different concept for eyewearpackaging that also offers POS display. PRISMis aimed at the top end of the eyewear market, to people for whomglasses are an important aesthetic accessory and retailed at globalhigh-end stores to include Browns, London and Barneys, NY."

Editorial photographEditorial photograph

Editorial photograph