We rounded up some of our favorite packaging (and most are previously unseen here on The Dieline) from the new Communication Arts Annual. Visit Communication Arts to see all the projects, a few more posted after the jump.
Tub Gin, designed by Red Tettemer:
“We filled a gaping hole in the booze biz with a super-smooth,
lone-batch gin. TuB came kicking and screaming into the world in an
understated bottle and with a little hair on its chest.”
Apple Accessories, design in-house:
“Mac and iPod accessories are packaged using a remarkably simple
system. On every box or bag, the labeling is clear, the product is
shown actual size and the packaging is recyclable.”
Koala Ranch Wineries, designed by Colle + McVoy:
“Koala Ranch Wineries asked us to redesign the labels for their line of
value wines and to position them as fun, simple and inviting wines that
reflect the region from which they hail.”
1300 on Fillmore, designed by Landor Associates:
“We were challenged with developing a specialty foods packaging system
for 1300 on Fillmore that would become an extension of the restaurant
experience. Differentiating enough to drive sales and awareness of Chef
Lawrence, as well as traffic to the restaurant, the packaging brings
him to the forefront, while focusing on the artisanal nature of his
craft and paying homage to where it all happens—1300 on Fillmore.”
Perricone MD, designed by Concrete Design Communications:
“Dr. Perricone and Perricone MD products have had extensive media
coverage. The range of products includes topical anti-inflammatory
formulations, and dietary supplements that are scientifically designed
to promote healthy, youthful skin. We developed a comprehensive
campaign that involved updating the visual identity, creating new
packaging design, overhauling the Web site and developing both brand
and tactical advertising. The design approach was a modern
interpretation of traditional apothecary—understated, elegant
typography, scientific photography and frosted amber glass.”
Big Boss Brewing Co. “Bad Penny,” designed by McKinney:
“How do you create beer packaging? Well, start with some beer. Add some
WWII bomber names, random trivia, more beer, some gasket seals, a
little bit of Spanish, a touch of German, more beer, a few pinup girls,
a little bit of luck, more beer, swizzle sticks, mongrel dogs, fairy
dust, a dash of kustom kulture, a heavy dose of metallic inks and some
more beer. Stir. Serve cold.”
High Vale Core Cider, designed by brainCELLS:
“Core Cider hails from the High Vale Orchard, east of Perth, in Western
Australia. High Vale was entering the competitive Ready To Drink
alcohol market and sought a unique branding solution. The bio-dynamic
product was the perfect foil for a clean, simple and sophisticated
label design. The transparent paper stock was chosen to showcase the
vibrant color of the product, made of organic apples grown at the High
Vale farm.”
Four more after the jump!
Civilized, designed by Neatly Trimmed Beard:
“We created the Civilized brand for a new micro distillery in northern
Michigan. The concept is based on the woodland gentleman of yore; the
sort of man who cut wood for a living and wrestled grizzlies for fun,
but still found time to wax his mustache and comb pomade through his
hair. That in mind, we set out to make something vintage but with some
modern flourishes—something both manly and gentlemanly.”
Number 4 Performance Hair Care, designed by Bureau Number 4:
“Number 4 High Performance Hair Care was founded with the mission to
create a hair care line that runs parallel to fashion, science, art,
music and industrial design creative cycles. The Number 4 package
design is inspired by the crossover between the essence of Swedish
graphic design and the complex industrial minimalism of Japanese
package design.”
Chipotle in-store packaging, designed by Sequence:
“Chipotle Mexican Grill is one of the fastest growing restaurant-chains
in the U.S. Its goal is to change the way the world thinks about and
eats fast food by serving high-quality and sustainably-raised food
quickly and affordably. We created a new packaging system defined by
unique, hand-drawn messages from customers, employees and even
ingredients. This lighthearted, passionate approach is a perfect
vehicle to convey Chipotle’s ‘un-chain’ philosophy.”
Farmer’s Leap, designed by Parallax Design:
“Scott Longbottom is a potato farmer and grape grower from Padthaway.
Farmer’s Leap was his first foray into winemaking, hence the name.
Farmer’s Leap is a reflection of Scott—uncomplicated, honest and
straight to the point. “
