Ecolean is a new packaging alternative dubbed as "A Lighter Approach to Packaging".
"Lightweight packaging is our answer to the demands of the liquid food industry and consumers asking for modern and clever packages. By using a minimal amount of raw material we create a lightweight package which combines low environmental impact with consumer convenience. Saving resources is saving the environment. That is why lightweight packaging has become a heavyweight argument.
The unique, pitcher-looking design has a generous face for consumer communication. It has a perfect surface for really high-quality print. Colours and sharpness will do justice to any communicative intention and will certainly draw the attention of a fast moving consumer.
Saving resources is no longer just a matter of looking at the waste end of a package life cycle. Equally important are the resources used at its beginning.
Ecolean uses less raw material from the start. Our packaging material is made from a thin plastic film, part plastic (PE and PP) and part chalk (40% by weight), one of nature’s own material. That adds up to a truly lightweight package that takes less energy to produce.
Low waste volumes also save considerable resources in the waste handling process. Light and thin as the packaging is, you will find resource-saving arguments for it throughout the whole product life cycle."
Ecolean products are currently sold in over 30 countries around the world, not yet here in the United States, but lets hope it makes its way here soon.
More images of Ecolean after the jump.
Microsoft ARC Mouse
"Computer mice are typically packaged under a clear plastic shell following the contour of the product like a second skin. This construction of the blister allows the user not only to visually inspect the product from multiple angles, but also to check if the ergonomics of a particular mouse shape works for them.
Clearly there are many advantages making a product accessible to our five senses. It is part of human nature not only to look at objects of interest, but also to hear, touch, smell, and eventually to taste them. This is how we learn about new things, how they look, work and might benefit us. To experience something untouchable on the other hand leaves room for our imagination; it triggers curiosity and desire. Out of reach, it can elevate the value perception and emphasizes on the emotional and inspirational benefits of a product.
In close collaboration with the Microsoft hardware and packaging design groups, SONIC developed a package that intentionally separates the merchandise from the outside world. Positioned as a lifestyle product and catered to a young and fashion-conscious target audience the mouse is featured completely intangibly in a clear-folded plastic box to convey the premium nature and to support a higher price point of the product. Unlike any other product in this category, the mouse is placed sideways highlighting the innovative folding mechanism and beautiful product profile.
The package is square, simple and iconic, split in half with the cardboard pedestal staging the product, just like a piece of art in a gallery."