Michael Kors Very Hollywood

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New work from Chad Lavigne, LLC for Michael Kors' new fragrance, Very Hollywood:

"The fragrance name is "Very Hollywood". The concept for the fragrance was hollywood red carpet. We took it a step further and made it "young" hollywood. Dropped the dusty red and replaced with the coral color. The bottle has divets in the glass that were inspired by the paparazzi flashes on the red carpet with a typography linked to Beverly Hills."

More images, including the box design after the jump.


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