Gaėl Baldy, a recent graphic design graduate in France send in a new conceptual food brand he has developed:
“A brand who responds to your physiological needs, nothing more, nothing less. It doesn’t sell an aspect, but a benefit, the core of the product is the nutrients. It is the ultimate transparency, in today’s world where butter is not butter, and potatoes chips make you look skinny.
Consumers can see with a quick look if what they eat is good, bad or adjusted for them.The brand uses a nutrients visualizer system who give an unique graphic signature to each products according to their nutritive contribution.”
More details on his website.
