Samuel Adams Barrel Room Collection

 

The Boston Brewing Company, makers of Samuel Adams, have debuted a new collection of beers entitled the Barrel Room Collection. The collection features newly-designed packaging from Boston-based Adam&Co.

While the collection initially contains only three varieties, Samuel Adams plans to introduce more in time. Therefore, the challenge set for Adam&Co was in how to design packaging that could be extended to a range of products, and tie together all of them in a series.

The solution is in a color-based branding system, with bands around the neck of each bottle and panels on the main label. The mostly-monochrome packaging artwork is a departure from Samuel Adams's usual style, but appropriate for the limited edition of 750 mL "cork finished" bottles.

Those readers interested in the beer behind the story should read the article on The Beer Spot which discusses the brews themselves in greater detail. The press release from Samuel Adams itself (himself?) may also be worth a read.

Previous work from Adam&Co includes packaging for Azul Real and Madonna's "Hits" CD, both featured on this site.

Comments

[Ileane Frank]

I find the work on this site very inspiring and super creative. Keep up the great work.Ileane Frankwww.digitalwillow.com

[fattymattybrewing]

I am sorry but I think these bottles look like mens' aftershave or cologne or something. Kind of wierd IMO.

[dsi r4]

Truly awesome collection of bottles. I truly like this all. Thanks a lot for sharing this. The shape of bottles are really very attractive. Truly superb!!!