The Kraken

"The Kraken™ Black Spiced Rum is the newest offering from Proximo Spirits and weighs in at a legendary 94 proof. The Kraken™
is imported black rum from the Caribbean and blended with over 11
secret spices. The rum takes its name from the mythical sea beast which
is said to have wreaked havoc with tall ships and rum running vessels
throughout history.

While the smooth taste of The Kraken™ lends itself to
be enjoyed as a sipping rum, it can also be enjoyed as a key ingredient
in traditional cocktails like the Kraken™ & cola. For an interesting and new taste experience, try The Kraken™
with your favorite energy drink. The rick black color takes its hue
from the mysterious ink that, as legend has, the Kraken covered its
prey with during fierce battles at sea.

The Kraken’s proprietary bottle is a replica of a Victorian Rum
bottle and features two handles – allowing for easy portability (as
well as potability). The Kraken™ is now available at select restaurants, bars and retail stores nationwide."

The Kraken was designed by London based Stranger & Stranger, who specialize in the Wine & Spirits category. One more shot after the jump!

Comments

[Norton Canes]

I don't usually go a bundle on spirits packaging, but this is excellent. The bottle looks suitably weighty and imposing for its powerful contents, and I like the way the pair of handles mirror the Kraken's eyes.

[Seong Keow Lim]

I am not a social drinker but ' The Kraken' packaging design caught my attention.

[ANDRES MARTOS]

EN ARGENTINA DONDE PUEDO CONSEGUIR EL KIT KRAKEN? EXCELENTE. GRACIAS ANDRES

[ANDRES MARTOS]

EN ESPAÑA SE CONSIGUE EL KIT KRAKEN? ADONDE? GRACIAS. ANDRES

[Sage]

94 proof isn't exactly "Legendary." It's only 47% alcohol. That's a bit more exciting than most liquors but there are plenty of 110 proof (55%) alcohols; even cheap stuff like 99 Bananas is 99 proof (44.5%).

[Sage]

I meant 49.5% instead of 44.5%

[s8n]

Hey Sage - This is a design site, not a how-much-alcohol-can-you-stick-in-your-brain site.

[The Kraken Hunter]

If you love Kraken Rum and are looking to purchase go to our facebook page and become a fan! We will let you know when Kraken is available in your area, how to contact us and the latest Kraken Rum news!! http://www.facebook.com/home.php?#/pages/The-Kraken-Rum-The-Official-Page/195398271519?ref=search&sid=611033283.118806720..1

[ilio]

a good reason to start being an alcoholic!

Great Work! :)

[k4yy4k@gmail.com]

it's too bad that such a cool packaging design was wasted on such a terrible tasting alcohol. i picked up a bottle of this on sale at the state store just because of the awesome bottle and was sorely disappointed.

[LiamNeeson]

The Kraken... release it... into your shot glass.