“Integrated branding agency
Blue Marlin is delighted to announce that it has won a bronze award
for its brand identity work for jewellery and homewares retailer Hiho
at the Design Business Association Design Effectiveness Awards, held
on 22 October 2009.
Blue Marlin picked up the
prestigious award because its work for Hiho resulted in demonstrable
bottom line success within a very short space of time. The design investment
paid for itself in just five months. While the rest of the retail sector
struggled with some of the worst trading conditions seen for a generation
and jewellery retailers in particular suffered spiralling declines,
Hiho chalked up its best ever sales at shows and events with a 31 per
cent like-for-like sales increase. Like-for-like sales at the first
refitted shop in the chain rose by 21.4 per cent.
