"Integrated branding agency
Blue Marlin
is delighted to announce that it has won a bronze award
for its brand identity work for jewellery and homewares retailer Hiho
at the Design Business Association Design Effectiveness Awards, held
on 22 October 2009. 

Blue Marlin picked up the
prestigious award because its work for Hiho resulted in demonstrable
bottom line success within a very short space of time. The design investment
paid for itself in just five months. While the rest of the retail sector
struggled with some of the worst trading conditions seen for a generation
and jewellery retailers in particular suffered spiralling declines,
Hiho chalked up its best ever sales at shows and events with a 31 per
cent like-for-like sales increase. Like-for-like sales at the first
refitted shop in the chain rose by 21.4 per cent. 

Blue Marlin global creative
director Martin Grimer comments: “Great design is effective design.
Hiho was a lovely project that our team in Bath conceived and executed
brilliantly. The identity and the retail look and feel were both highly
creative and highly cost effective.” 

Hiho managing director Andrew
Ransford says: “I have no doubt whatsoever that our new identity is
the single largest contributing factor to the remarkable success of
our business overall. Our design investment will have paid for itself
more ten times over by the end of the year.” 

Blue Marlin’s work included
the changing the brands name from Hi Ho Silver to Hiho to reflect the
broadening of its product offer, a new identity and brand look and feel,
which encompassed shop interiors and show stands."