Green & Black's Gift Range
"Pearlfisher has designed the packaging for Green & Black’s new look premium gift range to help drive Christmas sales within the category this year. The new packaging is now rolling out across the country with The Assortment due to hit shelves in early November.
Pearlfisher works with Green & Black’s as design partners and Natalie Chung, Creative Director Pearlfisher, said, “Gifting, by its very nature, needs to inspire warm emotions. This colourful new identity follows on from the introduction of the 100g bars and ensures stand-out and coherence of the range on shelf.”
Green & Black’s Senior Brand Manager Natalie Brown, said, “We are a contemporary brand in a traditional category so we feel this new identity will give us a greater USP and standout for consumers. We also had great success with our vibrant Easter packs."