“We are extremely excited about this unique launch. It’s the first
time that we have the privilege of introducing a brand new, innovative
flavour exclusively to our travelling consumers, who are always on the
lookout for something new and thrilling – something that can’t be found
back home. For a leading edge, creative brand such as Absolut, it’s
crucial that we always have something to offer to meet and surpass
these challenging demands – something new and fresh and unexpected,” said Anders Olsson, global travel retail director for The Absolut Company.
