A La Petite Ferme

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DesignersJourney, who we previously featured as a Studio Spotlight

"Nominated at Visuelt 09, norways largest competition for visual communication. Madiran in South-West France is a simple countryside area as opposed to surrounding wine departments, often characterized by chateau´s and castles.

The idea was to transmit an unpretentious "every day feeling" and to open a window to the smells, sounds and impressions of a simple life in the countryside. We wanted to create an identity that would reflect this authentic background by melting humor and pairing suggestions with intimate and nostalgic values. The client wished to transmit this rustic atmosphere."

Several more images after the jump.


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