VitaMeal - A Nutritious Revolution in Vending

Designer Irina Ivanova is proposing the development and promotion of a unique form and system of vending machines filled with healthy food products that will encourage a social change in children’s eating habits.

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The health of youth in the United States is now negatively affected by dangerous eating habits that may eventually lead to obesity. Vending Machines are one of the “easiest” and most convenient ways for children to access snacks, frequently junk food, in schools.

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The packaging design for VitaMeal food products is based on a unique shape that will be more appealing to younger audience. Each individual package will contain a “face” of a character that is intended to emotionally present the contents of the food inside. The size of each package contains just one serving size of any food or liquid, to facilitate better control of portion sizes.

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The new vending machine is designed to be modular in nature to better adapt to different spatial environments. By being modular it allows more kids to access it during class breaks and it will host more products. It can be placed against a wall as a single unit or in multiples of 3, or it can be free standing in the center of the room, allowing access from any side. Each machine is built with a refrigerating unit in order to host food and drink products that both require and those that don’t need refrigeration.

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The new machine will have a Card Reader that will simplify the food buying process.The built-in speaker verifies to the consumer their chosen food or drink selection. The automated speaking device also greets the customer after the machine reads their card.

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The new machine will have a Card Reader that will simplify the food buying process.The built-in speaker verifies to the consumer their chosen food or drink selection. The automated speaking device also greets the customer after the machine reads their card.

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The Vita-Smart Cards are designed to mirror individual graphic characters used on the VitaMeal packages. Kids may chose a card based on their favorite personality. Each card comes with a “Smart Chip” that functions both as a credit card and at the same time allows parents to control what their children may or may not eat, thus protecting a child from a potential allergic reaction to a specific food. Kids may use their card when recycling the packages to recieve a credit amount, to be deposited back onto their account.