By Australian multi-award winning studio Creative Method. In their own words: "Re-branding of the Real McCoy package with more of a focus on the brand story, product stand-out and premium cues."
Can packaging for "McCoy & Cola" drink after the jump.
Lakeland Storage Products
A range of food storage products that needed to clearly explain the product and its usage but still retain a foodie appeal. The versatile design was taken across 35 skus and a range of different pack formats. The branding created a clear differentiation between similar products.
One more picture after the jump.
Studio Spotlight: Morera Design
Morera Design is a Spanish studio from Barcelona and winners of numerous design competitions. Morera relies strongly on the “design through senses” strategy, employing the “three consecutive steps facing the consumer: Provoke, Understand and Buy.” They believe that “design creates a particular perception of the brand or product, awakening interest and encouraging the consumer’s intention to purchase the product.” More of their portfolio after the jump.
Death By Colour’s design for Lunar Vine caught my attention with its stained glass ornaments and strong colour palett, which certainly lives up to the name of the studio. After some trouble identifying the vinery, I learned that the wine packaging was not a real product at all. It’s what kept Micheal Lonergan busy when the projects at work weren’t piling up on his desk. If you happen to have some time to burn, with the economy the way it is, consider following Michael's example. Design something extraordinary, to keep yourself occupied, inspired and to keep your portfolio fresh. Here’s Michael’s description of the project:
Cully & Sully
"Young entrepreneurs Colum O’Sullivan (Sully) along with Cullen Allen (Cully)
from Ballymaloe House set about developing a range of gourmet ready-to-cook
It was important that Colum and Cullen’s passionate food credentials were communicated to the customer so that they would trust the products. The brand also had to be a fun and quirky experience and convey the founders’ youthfulness. At the same time food is a serious business, so the brand could not be too whimsical.
The creative team built a unique look-and-feel based on the duo’s personalities and passion for good food. The accessible, homely and friendly packaging style re-emphasises the authenticity of the fresh ingredients and delicious flavours of the brand. Real food values are reflected through the blackboard menu idea which was unlike any other ready meals packaging on the market. This allowed Cully & Sully to have a friendly and informal voice to the consumer on their packs, while their brandmark reflected a serious attitude towards real food. We created hand-drawn sketches which along with on-pack personal recommendations from Cully & Sully speak directly to the consumer."
The Brand Union's work did not go unnoticed - in 2006 Cully & Sully package design was awarded at the Irish Design Effectiveness Award, in 2008 their design won the Global SIAL d'Or award, with judges putting emphasis on "carefully designed" packaging.
Project 7 - Updated Post
"Project 7, a consumer goods company passionate about social change and dedicated to addressing the seven most critical areas of need in the world today, as determined by Project 7 - Build the Future, Feed the Hungry, Heal the Sick, Help those in Need, Hope for Peace, House the Homeless, and Save the Planet. Project 7 was developed on a cold fall night 2 years ago when the thought of the 7 deadly sins came up. I began to do some research on the history and origin and had a simple thought. What if man in his selfishness instead of focusing on abstaining from the 7 sins worked to help those that were a consequence of one of these 7? The company’s goal is to bring to market everyday products - the first of which is bottled water - that consumers can easily purchase in order to effect change across the seven areas of critical need."
Project 7 utilizes more than 50% of its profit to create a pseudo-foundation. After purchasing a product, the consumer is provided the ability to vote for an organization that serves one of the seven objectives. In its package design, Project 7 and 29 Agency have created an essentially transparent and interactive way for the consumer to consider itself a stakeholder in the company at large.
UPDATE: See more pictures after the jump, and hear what Tyler Merrick of 29 Agency has to say about the design of the brand, and the social & environmental responsibility of the packaging.