The Real McCoy

By Australian multi-award winning studio Creative Method. In their own words: "Re-branding of the Real McCoy package with more of a focus on the brand story, product stand-out and premium cues."
Can packaging for "McCoy & Cola" drink after the jump.

Comments

[Kristan Hoffman]

I'm drawn to the bottle most, I think because the bourbon itself adds a nice warmth to the color palette that the rest of the line lacks.

Nice use of bold typography, though.