By Australian multi-award winning studio Creative Method. In their own words: "Re-branding of the Real McCoy package with more of a focus on the brand story, product stand-out and premium cues."
Can packaging for "McCoy & Cola" drink after the jump.
The Duppy Share
UK's brand design agency B&B Studio has created the identity and packaging for a new golden rum called The Duppy Share for The Wesbourne Drinks Company. B&B Studio captures the dark nature of the duppies without losing the positivity and spirit of the Caribbean rum category. The label features the contrast of day and night, avoiding the depiction of a sunny Caribbean cliché, while the depth and richness of color is unique within the created world, ensuring the brand will stand out from the back of a bar.
"The Duppy Share was a brilliant creative opportunity for B&B from start to finish. We were immediately inspired by the duppy story, and encouraged by the real entrepreneurial spirit of our client to develop something truly unique. The result is a standout piece of spirits packaging design and we couldn’t be prouder of it."
– Shaun Bowen, Creative Partner, B&B Studio
In order to bring in more of The Duppy Share's history, B&B Studio chose an illustrative and typography style inspired by travel posters of the 1930's. The foiled monogram and sunburst enhance the brand’s premium cues and emphasize the contrast of darkness and light, while the irregular application of the back label creates a crafted and small batch feel.
Lakeland Storage Products
A range of food storage products that needed to clearly explain the product and its usage but still retain a foodie appeal. The versatile design was taken across 35 skus and a range of different pack formats. The branding created a clear differentiation between similar products.
One more picture after the jump.
Death By Colour’s design for Lunar Vine caught my attention with its stained glass ornaments and strong colour palett, which certainly lives up to the name of the studio. After some trouble identifying the vinery, I learned that the wine packaging was not a real product at all. It’s what kept Micheal Lonergan busy when the projects at work weren’t piling up on his desk. If you happen to have some time to burn, with the economy the way it is, consider following Michael's example. Design something extraordinary, to keep yourself occupied, inspired and to keep your portfolio fresh. Here’s Michael’s description of the project:
Cully & Sully
"Young entrepreneurs Colum O’Sullivan (Sully) along with Cullen Allen (Cully)
from Ballymaloe House set about developing a range of gourmet ready-to-cook
It was important that Colum and Cullen’s passionate food credentials were communicated to the customer so that they would trust the products. The brand also had to be a fun and quirky experience and convey the founders’ youthfulness. At the same time food is a serious business, so the brand could not be too whimsical.
The creative team built a unique look-and-feel based on the duo’s personalities and passion for good food. The accessible, homely and friendly packaging style re-emphasises the authenticity of the fresh ingredients and delicious flavours of the brand. Real food values are reflected through the blackboard menu idea which was unlike any other ready meals packaging on the market. This allowed Cully & Sully to have a friendly and informal voice to the consumer on their packs, while their brandmark reflected a serious attitude towards real food. We created hand-drawn sketches which along with on-pack personal recommendations from Cully & Sully speak directly to the consumer."
The Brand Union's work did not go unnoticed - in 2006 Cully & Sully package design was awarded at the Irish Design Effectiveness Award, in 2008 their design won the Global SIAL d'Or award, with judges putting emphasis on "carefully designed" packaging.
Crown Royal Special Reserve
Award Winning branding and design agency, Dunning Penney Jones, were briefed to redesign the packaging that substatiate a premium against its sister brand, Crown Royal, one of the top selling spirit brands in the US. Keeping the core elements of the brand, the colors purple, gold and red, and re-interpreting them Dunning Penney Jones created a beautiful, eye catching package. The design touched upon every element and detail of the brand’s presentation without having to change the actual bottle mould.