Featured image for Churchill Wine

Churchill Wine

by First name Last name on 01/06/2009 | 1 Minute Read

Editorial photograph

Via Design Week:

"Interbrand has refreshed Churchill Wines’ identity and redesigned the packaging across all its port and wine ranges.

The consultancy, appointed last April, won the business following a strategic competitive pitch against three other groups.

A brief was developed to refresh the brand by addressing its threecore values of ‘purity, passion and patience’, according to DanielaNunzi Mihranian, creative director at Interbrand.

An initial brief to look at the wine range was quickly widened toincorporate port. ‘We had to work across both portfolios,’ says NunziMihranian.

The new packaging for the Portuguese-based wine group is said toreflect the environment in which it is produced. ‘We went to the DouroValley, which inspired the photographs and illustrations on thepackaging,’ explains Nunzi-Mihranian.

She says that these values are represented by the tagline ‘Worth waiting for’, which has been coined by Interbrand.

The marque has been adapted across all ranges and the typeface hasalso been clarified. ‘We brought the crown back, which the companydidn’t always use, and, as the typeface is quite iconic, we justtweaked it,’ says Nunzi Mihranian.

An embossed logo appears on the bottle in black gloss, printed ontoa thick paper stock, to show ‘purity and simplicity’, according toNunzi Mihranian"