Amsterdam based PROUDdesign has recently done some work for the food department for
HEMA department stores, who have locations in Holland, Germany, Belgium
Paris, France:
“The character of this typically Dutch departmentstore, since 1926, can
be described as “commonly special”. The apparent no-nonsense approach
to products is combined with a love for conceptual design. Both in
structural as graphical design. But always likeable and positive. The
abbriviation of the name HEMA stands for Hollandsche Eenheidsprijzen
Maatschappij Amsterdam (Dutch Uniformprices Company Amsterdam).”
be described as “commonly special”. The apparent no-nonsense approach
to products is combined with a love for conceptual design. Both in
structural as graphical design. But always likeable and positive. The
abbriviation of the name HEMA stands for Hollandsche Eenheidsprijzen
Maatschappij Amsterdam (Dutch Uniformprices Company Amsterdam).”
“Hema has created their own ethnic corner on the food department. The
design interprets Far Eastern signs in a fresh, Hema way. With a
seemingly simple richness and mystique in colour, shape and materials.” concept and art director/designer: Arthur van Hamersveld
design interprets Far Eastern signs in a fresh, Hema way. With a
seemingly simple richness and mystique in colour, shape and materials.” concept and art director/designer: Arthur van Hamersveld
“Seize the day Hema cereals. Optimism radiates from the packs. Wake up
softly with these nice, quiet packs. Sometime less is indeed more.” concept: Menno Mulder, art director/designer: Bart de Rooy
softly with these nice, quiet packs. Sometime less is indeed more.” concept: Menno Mulder, art director/designer: Bart de Rooy
“The taste of coffee beans without the regular imagery. Naturally aromatic. So simple, yet tasteful.” concept and art director/designer: Bart de Rooy
