Packaging design for the series of Ceremonie Teas by Danny Goldberg studio from Tel Aviv.
"Naming this brand consequently directed us to position it as a ceremony in itself. Enchanting and prestigious, it enticingly invites you to take part in it. In our research, we roamed tea ceremonies of cultures worldwide. Their ceremonial milieu shaped the design background.
We created an opulent logo that recites stories long and short. The colorful array reflects the variety of tea flavors and aromas, accentuated by the dark packaging. The exclusive serving tray provides a glimpse of the assortment, and lends to form a complete ceremony and a sensuous encounter."
Found via Graphic Exchange.