Resealable Soda Can with Ads

I discovered this really interesting packaging concept that allows for a soda can to be resealed called Soda-Seal. The concept was invented by Johan de Broyer of Ukraine.

In Johan's words, "They say the best ideas are often the simplest: but in reality, the best are the ones that can make money.



My Invention of the Advertising Soda Seal is not just as a way of
keeping our drinks sparkling, but opening up a new advertising media
across the 250 billion drinks cans consumed annually.



My Invention of the Advertising Soda Seal costs no more to manufacture
than existing cans and offers the golden ticket of extra value for the
consumer and revenues for the drinks companies.



There are numerous benefits including:



• Net-zero production cost. The “mini-billboard” advertising message is
sold to co-promoters. Advertising revenues will offset the cost of
production.

• Advertising messaging can include hidden codes, prizes, logos,
branding, websites, scent, flavor and other messaging technologies.

• Prevents potential injury or death from bee and wasp stings when
these insects (attracted to sugars) enter open soft drink cans which
are drunk by unsuspecting victims."

What I like about this concept vs. others I've seen, is that this
seems to work with existing can-making technology. Very little
modification to equipment should be necessary to make this work. Also,
the only added component of a disc makes this quite cost effective. You
can opt to have an ad or promotional message printed on the inner disc,
which reveals itself when rotated. Overall, this is a product
innovation that's likely to become a reality (not just a concept that
will stay that way.)

You can watch a video on the company's website, or here.

(via)

Comments

[Hardboiled]

I'd like to know if this is viable? Surely the "sealed" disc would still allow leakage around its edge before the can has been opened. Wouldn't any small gaps in a pressurised can allow the contents to de-carbonate?

[Hardboiled]

Come to think of it, would it not be better and easier to have the hole cover as part of the ringpull itself and simply rotate this on top of the opening?

[itsnick]

I rarely need to save my drink when it is in a can. It would be a nice feature to prevent spillage, but it as advertising space seems forced. It is to small to really be effective. I like the idea, but I'm not seeing it pan out in the market as something that is going to become mainstream - especially when most companies are trying to reduce the amount of material in their packaging.

[Chung Dha]

First they don't have an actual working can cause the vid you see two different cans used and they have not thought about the part that was pushed in. Also I had recieved an ad of this but this design has been trying to get attention but from my eyes it does not work. Also the better solution is the reclosable can that is made by Ball Packaging and design by a Dutch designer and is now being tested by Coca Cola in France. That design does work and reclose the can so it can be placed inside a bag without spilling. Also they are misleading people by showing big brand while they got nothing to do with this design and also have not got a contract with them.

[SodaSeal]

Dear Chung Dha, sorry for you, but we signed an advertising soda seal contract with 2 global leaders in the beverage industry and with 1 global leader in the advertising industry.

You'll hear about us very soon!

Bye, bye,...

Johan de BroyerInventor of The Advertising Soda Seal