Pepsi: Then and Now


Very cool shots from PSFK, of a promo pack that Pepsi recently sent out detailing the history of the Pepsi brandmark from the beginning, and to today's redesigned can. The new can is surprisingly growing on me. I still hate that they threw away dozens of years of history just for an awkward smiley face, but I do like everything else about it, the new pepsi typeface, and the simplicity of the design. Your thoughts?

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