Innocent veg pots

Vegpots copy

In at time of financial adversity, even the big guns are quaking in their boots. The time is to diversify, keep relevant or wither. As we've seen from the earth-shattering falls of the world's largest banks, no one is immune.

And it seems the really rather nice people at Innocent are trying to keep themselves beyond the curve. As a company that's synonymous with fruit, it may not be such a stretch that while we're all trying to eat our five pieces of fruit and vegetables a day, we could get both of these things from one company that stands for whole food goodness. This way, they can start to become about more than fruit in the eye of the consumer; they embody the idea of healthy living.

The packaging remains on brand, using color within the icon to denote flavor.

Natasha Chetiyawardana