Chelsea Koornick, a recent design grad from The Creative Circus, did this concept while interning at Moxie Sozo for Eat Pastry Vegan Cookie Dough:
"I did a concept while interning at Moxie Sozo for Eat Pastry Vegan Cookie Dough. Vegan cookie dough is definitely a new and different concept to grasp, hence I wanted the design to be new and different. That's why I went for a retro and clean look. The client wanted a new shape to their packaging as well. Not the normality of the plastic roll. They wanted something that jumped off the shelves to the consumer while sitting next to the other refrigerated cookie doughs. That's why they wanted a hard plastic pint package. Similar to ice cream to invite the consumer to eat the cookie dough raw right out of the pint because it is vegan and safe to eat uncooked."
2 more images after the jump,
