Design Resource Center, a branding and packaging firm in Chicago created this packaging for Solixir. I picked up a can a few weeks ago at Whole Foods. I must say, it was quite delicious:
"The brand vision for solixir™ products is to create delicious and beneficial products that truly help the consumer and the planet live a better life. The strategic goal for both the solixir™ brand essence and ultimately, the final packaging, was to achieve key objectives of appealing to the target market with all natural and authentic imagery. While the target demographics are 18 to 39, the positive product benefits of quality botanicals in a refreshing, sparkling beverage clearly are not bound to specific demographics. It was important, therefore, to create a contemporary classic package that would appeal to a broader wellness-driven market, regardless of age."
A couple more after the jump.
