Rick Dobbs owns a small
ad/design shop called Unreal in Baton Rouge, Louisiana. He sent in this packaging he did for Lazy Magnolia Brewing Company, and it was just as interesting to read the backstory--with its distinctly Southern twang permeating the words--as it was to look at the bottles.
"One of my
prize clients is a small craft brewery name Lazy Magnolia Brewing
Company based out of Kiln, Mississippi. They were almost done in by
hurricane Katrina when the storm took out half their facilities and
inundated most of their stock. Lazy Magnolia had only been in business
for just under a year when the storm hit.
After Katrina they busted butt and came back raging full on bound and determined to not be beat like that. Sense of community and region was thick after the storm and people were all about supporting local businesses. The brewery flourished with flying colors. Right after business starting booming they began to look for a re-brand. Me being from the Mississippi Gulf Coast they were already on my radar screen and I had called on them several times before, but was patient yet persistent. It paid off and we formed a partnership that has resulted in us growing together.
Our first order of business was to re-brand the brewery itself, then the brews and then on to labeling/packaging. So far we have labeled/packaged their first three brews – Southern Pecan, Indian Summer and Reb Ale. We have two more to go – Jefferson Stout and Southern Gold.
Southern Pecan is a smooth and sweet, English-style brown ale brewed with real roasted pecans. Indian Summer is a spiced ale brewed with orange peel and coriander. Reb Ale is a crisp and hoppy, deep south pale ale."
After Katrina they busted butt and came back raging full on bound and determined to not be beat like that. Sense of community and region was thick after the storm and people were all about supporting local businesses. The brewery flourished with flying colors. Right after business starting booming they began to look for a re-brand. Me being from the Mississippi Gulf Coast they were already on my radar screen and I had called on them several times before, but was patient yet persistent. It paid off and we formed a partnership that has resulted in us growing together.
Our first order of business was to re-brand the brewery itself, then the brews and then on to labeling/packaging. So far we have labeled/packaged their first three brews – Southern Pecan, Indian Summer and Reb Ale. We have two more to go – Jefferson Stout and Southern Gold.
Southern Pecan is a smooth and sweet, English-style brown ale brewed with real roasted pecans. Indian Summer is a spiced ale brewed with orange peel and coriander. Reb Ale is a crisp and hoppy, deep south pale ale."
