Willoughby Design has also designed the New Leaf 100% Recycled line:
"Turning a New Leaf: Committed to inspiring a fundamental shift toward environmental
responsibility in the paper industry, New Leaf Paper faced the
challenge of presenting environmentally friendly paper as a stylish,
even luxurious, choice for consumers. The Willoughby Design Innovation
Lab helped New Leaf design a series of product lines and accompanying
packaging to present personal stationery, school supplies and commodity
office products in a way that proves you don’t have to sacrifice style
and convenience to make responsible choices. The paper goods, available
in Whole Foods, Office Depot and Target stores, use innovation to
compete with non-recycled mainstream brands at a better quality, price
and style."
