Luda Galchenko created this project while studying at BHSAD (British Higher School of Art and Design) in Moscow, Russia.
"PROXY is a laundry powder concept targeted at male audience. The primary task was to create a pack that makes washing simple. The oxygen formula of the powder recognizes and removes all kind of dirt. The SKU line is categorized by the product form: capsules, bags and powder concentrate. The product is effective and easy to use. All the information is placed on the package's front side, the SKU features are described by a set of pictograms."
A few more after the jump.
