After
Before
I saw the new packaging for Bath and Body Works signature line a few weeks ago when I was out shopping and wrote them to inquire about the redesign.
This is what they had to say:
"The Signature Collection restage launched in 400 stores in the Eastern half of the United States and rolled nationwide in early February. This preliminary launch helped us test and learn to roll out the remaining 1200 stores successfully.
This relaunch has improved the perception of Bath and Body Works through more sophisticated packaging, improved formulas and new and improved in-store marketing and navigation."
This relaunch has improved the perception of Bath and Body Works through more sophisticated packaging, improved formulas and new and improved in-store marketing and navigation."
A few more after the jump.
