TheDieline.com: Package Design

Student Spotlight: Christina Griffis

Christina, a senior at Texas A & M University Commerce in Dallas, sent in this packaging project she designed:

Sprouts Farmers Market can and milk carton design. Sprouts is a grocery store that incorporates local farmer's products into their produce department. To set the Sprouts brand apart from the other cans on the shelf, the cans and milk cartons are designed for the simple metro life. Quick and easy to figure out what is in the can without words or the overused picture of the food on the front of the product.

TrueNorth

Wolff Olins was recently awarded the winning title at the American Package Design Awards by GD USA magazine, for their design of TrueNorth – Frito Lay's new addition to the nut and snacking category.

I love this fresh and contemporary design.  It really celebrates the snacking occasion, and looks completely different from anything else in the category. According to Frito Lay, this brand was really developed around, and for, the consumer.

TrueNorth snacks are free of artificial colors, flavors and preservatives. And 100% of the nuts are grown in the USA. Sounds like a win-win for everyone!
 

William Lawson's by Good Creative

Some more great work from UK-based Good Creative – and an interesting story on how the project developed from research. More pictures and the full story after the jump.

Before & After: Scrabble

Before

After

Scrabble has been given a packaging refresh by Boston-based Phillips Design Group. The effort was aimed to shed the classic, but arguably stodgy, look and replace it with something more dynamic and 21st Century-like. As described in a lofty press release:

"Phillips latched onto a younger, hipper audience’s need for instant gratification by re-positioning Scrabble as word game that delivers a steady stream of challenging turns and winning moments. With the tag line “Every word’s a winner” and colorful graphics that fly off the box top, the new design hopes to communicates the thrill of winning on every play."

In addition to the more colorful and energetic box design, the Scrabble wordmark has been updated with clearer lettering and an exaggerated swoosh (for lack of a better term) designed, I'm sure, to resemble a smile.

What are your thoughts? Is this re-design an overdue modernisation or the latest awkward step for Scrabble, who has been embroiled in minor controversy for a while now. Chime in with your comments.

Nerd Glasses

This is a school project done by Giulia Santopadre. She now works with Leo Burnett agency in Rome.

Stumptown Coffee Roasters

 
Fritz Mesenbrink, a freelance designer in Portland came up with this packaging for Stumptown.

"Duane Sorenson, Stumptown Coffee Roaster’s founder, came to me with this bag redesign project. He had the idea for a bag with a slit in the front of it and wanted a way to display a ton of information about growers, farms, flavors, locations and more," he says, "Each one of their coffees has a unique story and our solution was to make cards, color-coded for each region, that would tell that story."

Stumptown is currently roasting in Portland & Seattle and will be opening in Manhattan in the next month or two. And Fritz says their coffee is AMAZING.

More images after the jump.

Linda McCartney vegetarian dishes

Linda McCartney Foods recently refreshed its image:

Continuing the success in 2008 with Linda McCartney Foods claiming the status of the fastest growing brand in the meat free market, the pioneering brand this year sets to launch a new range of contemporary dishes, a refreshed image and a renewed promise to deliver delicious and wholesome meat free food.

Through identifying a gap in the market and foreseeing the demand for recipes with flavours and spices from around the world, the new dishes from Linda McCartney reflect our diverse diet and add a fresh dimension to the brands’ complete range of products.

As part of Linda McCartney’s promise to deliver wholesome, tasty and nutritious food, all the new dishes are ‘free from’ artificial colours, flavours and preservatives, as well as being a good source of fibre and protein necessary to maintain a healthy diet.

The McCartney family takes part in every step of the process in creating a new product for the Linda McCartney range; from the early stages of deciding the ingredients and tweaking recipes, to the style of the photography and packaging; and so it is with the revitalised image of Linda McCartney Foods. The refreshed image reflects the personal connection between its creator and the McCartney family continuing Linda’s ethics and values.

One more after the jump.

Waks Nature Candles

Nice packaging and illustrations by The Design Shop in Athens, Greece:

"We were commissioned by the Hellenic Candle Company to design the packaging for Waks Nature, a brand new high-end line of hand-made aromatic candles, made using pure essential oils. For its packaging and printed material, we created a unique illustration and used hand-made boxes in order to communicate the special quality and natural ingredients of these products."

One more after the jump.