TheDieline.com: Package Design

Super Bowl XLIII Gatorade Champs Bottles

 

In honor of Super Bowl XLIII, Gatorade has produced commemorative "Champs" bottles for the winning team. Both "Champs" designs are featured above, but obviously only one will be released on Sunday, a rare look at one design which will never see the light of day. Which will it be?

The winning team's bottles will appear on the field and in the locker room on February 1st in Tampa. This year’s bottles are designed with Gatorade’s new “G” logo, along with the iconic bolt. In 2008, Gatorade honored Super Bowl XLII champion New York Giants with a commemorative bottle label, which were limited to 2,520, sold on Gatorade.com. However, this year only 45 limited edition bottles will be made, and will not be publicly available.

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Coto

Coto is a luxury fashion accessories company in NYC. Their slender, well-made neckties and hand made cuff links are stylish and understated. Their products are packaged in unique packaging. The cuff links are packed in tiny glass vials sealed with a cork and branded with the Coto logo. When they are shipped, they come nestled in a bed of reindeer moss. The ties are in round 'capsule' boxes that were also shipped in the moss.

(photo credits: Reuben Miller)

Maximizing Brand Image through Package Design.

By Ted Mininni  

Image is important in our society. The image that brands project is critical to their success, and those images must be conveyed by packaging—the ultimate touch point for consumer product brands. If the packaging doesn’t appeal to the consumer, why would the brand or product appeal? 

Consumers identify with the brands that match the perceptions of their lifestyles. The role of package designer has expanded from being a researcher, marketer and communicator to that of also being an image maker. This may sound simple but it has actually added to the complexity surrounding the development of successful packaging. 

Why should more emphasis be placed on the image packaging conveys now? Stand at the end of an aisle in the supermarket or Target store. Can you, while scanning hundreds of items, pick out a few that are instantly recognizable from that vantage point? Now, ask yourself what it is about specific products that make them quickly identifiable from the myriad other products in the retail environment. There has to be something unique about the packaging of those products that makes them stand outs. Color? Brand mark? Packaging shape? Photographic imagery or graphics? All of these factors? 

So why are many of the products in the same aisle unremarkable, even from a short distance? Could it be that many packages in specific categories are too similar in color, shape and graphic design? According to research conducted by Perception Research Services International, shoppers ignore over one third of store brands also, due to shelf clutter and lack of recognition. If this is so, then how can a unique brand image be solidified in consumers’ minds? 

Think of it. Packaging makes products and their brands tangible to consumers. Shoppers can actually pick a product from the shelf, hold it, read the front or back panel, shake it, sniff it, and make a purchase decision. Since packaging is the ultimate touch point after the product itself, shouldn’t it project the brand image in a meaningful way?

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Laughing Stock Vineyards

 

Designed by Canadian design firm Brandever.

Thanks.com Packaging

Packaging for Thanks.com gifts designed by Hornall Anderson.

Acetificio Carandini

Lovely work from Milan based Soda Studio for a Italian vinegar range. They were in charge of redesigning the entire brand image. More of the line after the jump.

Natsume Matcha

A beautiful collaboration by James Kennedy of Envelope LLC and Mayuko Hari:

"Natsume is top quality Japanese Matcha. Matcha is a finely powdered Japanese green tea often used in the Japanese tea ceremony. It is from the finest leaves, shade grown and highly potent.

The preparation of matcha starts even before harvest. The leaves are shaded to prevent direct sunlight which slows down growth and brings the leaves to a deep green that is shown due to the increased levels of chlorophyl. 

After the leaves are picked, they are dried and stone ground to the fine powder that is matcha.

The name "Natsume" is derived from a traditional style of Japanese container."