Emeyu Tea

Emeyu is a UK based company with an outstanding selection of pure, precious and fragrant teas, sourced from Asia's most distinguished organic gardens. Emeyu specializes in rare teas, an increasingly sought after delicacy, exquisitely packaged and available directly via their website or through premium retailers including Harvey Nichols in London.

Allora, a New York branding agency under the creative direction of Janice Pedley, developed the identity, packaging and website. The brand features a vivid green background with layered Chinese illustrations: a contemporary interpretation of the ancient art of tea culture, that clears the mind and enriches the spirit.

There are 65 teas in total, available individually or in a beautifully presented "tea library", including four carefully chosen blends.