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Milkman Chocolates

by First name Last name on 09/02/2008 | 2 Minute Read

Editorial photograph

One of a series of collaborative chocolate concepts by former classmates & Smart Design alumni, Charita Patamikakorn and Nao Tamura.

Charita Patamikakorn has a NYC-based design consultancy called Kool Girl Posse. Nao Tamura is a graphic/product designer—(Check out her concept phone for KDDI).

It’s sort of an ongoing obsession of mine, cross-referential packaging,but this particular chocolate package concept—(referencing old-fashionmilk bottle caps)— definitely transcends my usual examples. (Bottle Caps and Soda Candy, for example) 

I asked Charita if she could tell me anything about their collaborative project.

“Thechocolate project was something we were always talking about doing. Itwas an exploration of chocolate forms and the packaging. Totallyconceptual, but this is the easy part for us: coming up with the actualchocolate forms, the names, the narrative storytelling per concept. Theidea was to sell it ourselves, but we haven’t pursued it. (We keeptalking about it though! Still...after years.)”

–Charita Patamikakorn

Although I’m oldenough to actually remember when milk came in bottles brought by themilkman, I’m thinking that, the longer they wait to bring MilkmanChocolates to market, the fewer customers will be around who still getthe milkman/bottlecap reference. Of course, I could be wrong aboutthat. A lot of root beer packaging still alludes to old barrels, after all.

(See a photo of an old milk bottle cap, after the jump...)

Editorial photograph

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