Fanta Redesign

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Today a case of redesign: Fanta!

The new design was made by Office San Francisco, working not only on the pack but also on the brand itself, taking into consideration its perception on a global market. You can read more on the Office's site, but also on Underconsideration.

I found the new design conservative for the brand, but innovative. The right mix to face the market: innovate without losing origins.

More picts after the jump!


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Logo, before and after.

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The old bottles..

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And the new ones.

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Fanta world can.

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