PURUS is 100% organic vodka made from Italian wheat and water from the Alps. Designed by Jean Scholtes, Creative Director of white_space, the bottle was shaped to look liquid-like and symbolize the crystal clear purity of the Alpian water. Everything about the bottle and label is eco-friendly & recyclable - soy-based inks, sustainable cork, and even a green adhesive. The design meshes old world craftsmanship and modern sensibilities.