Adez beverages was designed by the ever-creative Pearlfisher. In their words: “For many brands, the increasing importance and influence of the body will mean a greater focus on health. That’s why our friends at Unilever in Europe have decided to launch Adez – a blend of fruit juice and soya that helps keep your body strong. Pearlfisher’s pack design is inspired by the spirit and vibrancy of Latin America, where the drink is an enormous success, and suggests an approach to health that is based on enjoyment rather than sacrifice. Presented in lively bright colours with fruity illustrations, our packs are just as mouthwatering as the drink.
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I noticed that the graphics are 100% handmade – not a drop of computer-set type or imagery anywhere. Nice. (Well, actually the body copy is probably a handwritten style font. It still has that organic look while staying very fresh.)
