Featured image for Valverde Water

Valverde Water

by Yael Miller on 09/02/2008 | 1 Minute Read

Editorial photograph

Valverde's packaging is straightforward and simple. What I thought was worth sharing was the technique of printing the label and applying it to the back to show through the bottle. As a branding tool, this is very effective for highlighting the purity and clarity of the water. The use of simple, strong colors also helps distinguish this product from the vast number of competitors that use much more diluted, neutral colors.