18 Rabbits

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Fresh new packaging for 18 Rabbits by San Francisco based Strohl:

"When Divinely D'lish, a beloved San Francsico granola brand, decided to expand their demographic, we started at square one, devising a more authentic brand story, crafting a unique company name, as well as creating a new brand aesthetic across all products.

Based on the founder’s own experiences as a child raising eighteen pet rabbits, the goal was to make the visual identity more distinct, easily recognizable, as well as fun. The bright color palette works as a labeling system, allowing the customer to easily identify their favorite flavor on the cluttered supermarket shelves, as well as signifying what products are wheat free, dairy free...etc."