Benetton Kitchen Eco Bag


Benetton created an interesting packaging for a sustainable non plastic bag to be used for shopping.

When closed, the small pouch fits in a coat pocket or handbag and you can use it everywhere.

Once opened, the pouch works as an handle (after the jump, some pics); the pack is really very simple but, in my opinion, perfectly in line with the aim of the bag: reducing the wasting of materials.