Before & After: Bols Genever


Just noticed, a fancy redesign for Bols Genever (see the before after the break)...



Not sure which agency is responsible, but their rather shiny new website states...

"The new
Bols Genever bottle reflects the spirit’s authenticity, taking
inspiration from the traditional Bols Genever clay jug. This classic shape is contemporised with the use of distinctive and stylish iconic smoked glass, decorated with authentic Amsterdam handwritten typography, while retaining a nod to history in the form of a traditional cork closure."

Rather impressive improvement I'm sure you'll agree...