Tap'd NY - New York "Bottled" Water

The bottled water industry has its skeptics. While there are some folks who, for some reason, refuse to drink tap water under any conditions, most people acknowledge that it’s pretty much the same thing. But now it’s actually the same thing.

Tap’d NY is a new brand of bottled water where the contents are nothing more than New York City tap water! They don’t even hide it, in fact, it’s part of their brand ethos:

Tap’dNY is a bottled water for the new age: an honest and local alternative for all New Yorkers. We purify and bottle New York City’s famous tap water, leaving out the malarkey and far journey included in other bottled waters.

Learn more about Tap'd NY and see some photos of the bottles "in action" after the jump.

The design of the bottle is simple and transparent, and features the pipelines reminiscent of the layered NYC skylines. The colours were chosen to be Orange and Blue, the same as those of the Flag of the City of New York. Credits for the concept and design are shared between "many people", according to Craig Zucker of Tapped Drinks.

Bottles feature a variety of cheeky slogans on the back, including such gems as "Bottled Water Without the Funny Accent" and "Water Just Like Mom Used to Serve". You can see more on the website.

And when it’s done, you can refill the bottle. You know, the same way you can do with every other bottled brand. I’m all for favouring local brands, but this is a stretch. I’ll stick to my 5 Boroughs Ice Cream, thanks.

spotted on Gothamist »

Comments

[Randy Ludacer]

Definitely a provocative marketing stance, to flaunt the tap water thing, but the fact that the water has been purified might count for something with some consumers. Good as it is, NY tap water is not (completely) free of bacteria & pollutants. (Plus, with a bottle of purified water in our urban field kits, we’ll all be better prepared for dressing any unforeseen wounds.)

[Alexey Feldgendler]

The word “purified” is needlessly repeated on the bottle.

[Kristan Hoffman]

Wow... I like the design, but I could never buy this. I feel bad enough about drinking bottled water that's purified or from a spring in Iceland -- how could I justify something that I could literally get for free from my faucet?

There's of course something to be said for wit and honesty, but I don't think in this case they make up for wastefulness...

[dan]

Too clever by half. It's not the journey that's the problem, it's the bottle. Stop buying single-use disposable bottles. Get a Brita, a Pur, or an under-counter reverse osmosis, and carry a Sigg bottle around. You might actually save money over the course of a couple of years...

[G. Dassing]

If they sold this in a more reusable Nalgene or similar bottle, I'd be completely sold. They could start branches all across the U.S., selling people their own tap water; it could be a cultural regionalism for the new age.

[Lisa Tse]

Bottle designed by Lisa Tse Ltd

[packaging design melbourne]

Really nice design, the Australian graphic design seems like its lacking in comparison

[Jamie Kelly]

I agree reverse osmosis is not enough. They could use other steps like Carbon Filtration, Micron Filtration, Ozonation or UV Disinfection.