Boho Brownbox Wine

"Boho Vineyards, San Francisco, is thinking “inside the box” by serving up vintage-dated Central Coast Cabernet Sauvignon, Chardonnay, and Merlot wines packaged in eco-friendly 3-L bag-in-box wine casks made from unbleached, natural brown, chlorine-free kraft cardboard containing recycled paper."

"Boho has converted all its glass bottles to the lighter wine casks and estimates a resulting 55% smaller carbon footprint and 85% less landfill waste. With the BIB system, no bottle labels or corks are needed, and shipping costs are reduced by the lighter weight of the casks versus glass bottles.
Boho Vineyards winemaker Adam Richardson created the environmentally responsible packaging, which uses only soy-based inks on 95% recycled kraft paper. The resulting new lightweight box features paisley swirl graphics, and the interior bags provide an excellent oxygen barrier. The wines stay fresh for at least six weeks after opening."

Via Packaging World Magazine and PackagingsOfTheWorld

Comments

[Kristan Hoffman]

I love the good intentions behind this package, and the design reflects that beautifully, but I wonder if this will be popular among the drinking crowd (who I take to be more into luxury and less concerned, with their alcohol, about environmentalism)? But I suppose being in Cali will help that.