Brain TonIQ, dubbed "the world's first organic, botanical-based, non-caffeinated think drink", has recently won the prestigious best-of-show award award by the Paperboard Packaging Council for their unique 4-pack design, even beating out entries from Apple Computer, Lord & Taylor, and Lexus. It features four cans in a row with rounded edges, giving it the illusion that the cans are sticking out at both ends.
"Integrated branding agency Blue Marlin is delighted to announce that it has won a bronze award for its brand identity work for jewellery and homewares retailer Hiho at the Design Business Association Design Effectiveness Awards, held on 22 October 2009.
Blue Marlin picked up the
prestigious award because its work for Hiho resulted in demonstrable
bottom line success within a very short space of time. The design investment
paid for itself in just five months. While the rest of the retail sector
struggled with some of the worst trading conditions seen for a generation
and jewellery retailers in particular suffered spiralling declines,
Hiho chalked up its best ever sales at shows and events with a 31 per
cent like-for-like sales increase. Like-for-like sales at the first
refitted shop in the chain rose by 21.4 per cent.
Blue Marlin global creative director Martin Grimer comments: “Great design is effective design. Hiho was a lovely project that our team in Bath conceived and executed brilliantly. The identity and the retail look and feel were both highly creative and highly cost effective.”
Hiho managing director Andrew Ransford says: “I have no doubt whatsoever that our new identity is the single largest contributing factor to the remarkable success of our business overall. Our design investment will have paid for itself more ten times over by the end of the year.”Blue Marlin’s work included the changing the brands name from Hi Ho Silver to Hiho to reflect the broadening of its product offer, a new identity and brand look and feel, which encompassed shop interiors and show stands."
Nearly rectangular—but not quite. Trapezoidal boxes might seem like a pointlessly inefficient variation. They can be close-packed, but only if they are stacked in an alternating, right-side-up / up-side-down pattern. Which is maybe OK for shipping in some cases, but unless the packages are designed for right-side-up / up-side-down display—(See: Coffeine)—maybe not so useful for saving space on a store shelf.
Still, they make a remarkably dynamic impression. To the extent that we’re accustomed to rectangular boxes, these packages create a near optical illusion. Heroically photogenic, as if you’re looking up (or down) at a tall building in perspective.
(Can you patent a polyhedral shape? After the fold...)
Student Spotlight: GrowYourOwn
"Using user centric research and the natural properties of 100% recyclable corrugated cardboard, they created new packaging that was simple, clear, sustainable and approachable. The project won ‘In-Book’ award for the D&AD Student Awards 2009. A single piece of 100% recycled corrugated cardboard is the package.
Research showed that users didn’t use all the seeds in a pack at once. The new packaging is easily re-sealable. Insights also suggested that an allotment grower generally doesn’t want to grow/eat a large number of crops of the same variety. The new packaging can hold a variety of seeds, separately, in one pack, utilizing the corrugated structure of the cardboard as natural dividers.
With previous seed packaging, distributing the seeds evenly from the pack was very hard. By using the corrugated structure the seeds are held in thin rows, which are the perfect ‘v’ shape to allow them to be
very easily and controllably shaken out.
It can be tedious and boring laying out rows of seeds whilst trying to maintain equal spacing. The new measuring tape style, which the DIY savvy customer can easily relate, makes it much quicker and easier.
The tape, with its embedded seeds, has 10 cm markers on it, making it easy to simply pull out the desired length, tear it off and lay it in the ground.
The packaging for bulbs is reminiscent of brown paper sacks, creating a mental link with what the consumer is used to seeing/buying the fully-grown vegetable in.
The natural matte colour and aesthetic of the cardboard creates visual differentiation from the other packages that present too much information and can be overwhelming and intimidating as a result."
Student Spotlight: Christina Griffis
Christina, a senior at Texas A & M University Commerce in Dallas, sent in this packaging project she designed:
The brand name Nawgan is a double entendre, representing a play on "noggin" for brain as well as an amalgmation of my son's first names Dawson and Logan.
The brain maze logo is a true maze and this is relevant because in clinic we administer mazes to patients to test their decision making, behavioral regulation, and planning skills. Those skills are mediated by a specific area in the brain and it happens to be the area that undergoes the most age related changes in adulthood.
The blue can is noncaffeinated and the pink can is caffeinated."
Designed by Propaganda, Inc.