This new cosmetic design overcomes the technical challenge of using a
single material for surface-to-surface functionality. Typically
dissimilar materials would be used such as PET bottles with
polypropylene closures which are more difficult to recycle. The new
design enables easier recycling and has the added benefit of using a
renewable polymer (PLA) as the material of construction. The carton
also provides outstanding consumer education on responsible disposal.
obviously not about the look/design - but...
A new cosmetic applicator made entirely of a single material for easier recycling
A clearly defined charitable claim ($2 for each unit sold)
Now ... can they make it look nice?