Lazy Days Tea Co

Lazy Days Tea Co is a new packaging and branding identity designed by Baer Design Group. Designers: Todd Baer, Dave Seidler, Copywriter: Melissa Lane.

"With an armful of crazy tea blends and a vision to be "The Ben & Jerry's of Tea," Lazy Days Tea Company approached us to create their brand.

After listening carefully to exactly how they wanted to stand apart from other teas, we created a full-package brand-identity that illuminated their vision.

We designed the logo, packaging and support materials with a fresh, hip, and irreverent aesthetic. We created copy to match: flavor names that dodged the stuffy, old "Quietly Chamomile" standards and an intelligent, conversational tone to all the copy.Lazy Day Tea Company (www.lazydaystea.com) wanted to hit the market with attitude, sass and a message that tea did not have to adhere to the boring mainstays of its peers - and that's exactly what we equipped them with."