Just as I am working on a post about fictional product packaging—or reverse product placement—I start seeing posters for this new goth-inspired energy drink, Tru-Blood. Only it’s really a campaign for “True Blood,” a new TV show on HBO.
Still, if the show is a success, it seems like only a matter of time that this will become a real pretend product—(like Willy Wonka candy bars, Bertie Bott’s Every Flavor Beans, Brawndo Energy Drink, etc.)
Although all the bottles and labels are red, the product line is differentiated by letter, according to the different blood types—(O, A, B, & AB).
