"The challenge was to create a new brand (including identity, look and feel, and packaging structure) for the launch of Ugobe’s first Lifeform PLEO. PLEO is an autonomous robot that displays emotions and interacts with its environment. One of the keys to the proposition was ensuring that PLEO was seen as pet-like consumer electronics product and not a toy. We visualized this on the package by having a key image of PLEO walking away from you on the front on the pack, breaking category conventions and communicating autonomy."

Designed by San Francisco based Perspective Branding.