Certified Organic Health & Beauty Made with 100% Intelligent Ingredients
“because everything we put in and on our bodies must be nutritious and safe,”
–Horst Rechelbacher, Founder of Intelligent Nutrients.

Horst Rechelbacher might sound like a familiar name to you ... that is because he is also the founder of Aveda (1978).

Intelligent Nutrients launches a line of more than 20 SKU's - The launch collection
includes certified organic aromatics, certified organic scalp and hair care, certified organic hair styling, certified organic total body cleanser, certified organic lip delivery nutrition™, and the heart of the line—Intellimune™—an internal/external certified organic super antioxidant seed oil blend and tablets.

Read more about the green business practices after the jump (truly revolutionary).
(from the press release)


INtelligent Business:

Certified Organic • —There’s no organic standard for cosmetics in the United States, which is why manufacturers can get away with greenwashing; i.e., they can make an organic claim because they use some organic ingredients;however, they can, and often do, also use other synthetic and petro-chemically derived ingredients—harmful to the environment and to people. IN products and ingredients are certified organic by the highest standards in the world—the USDA’s NOP and UK’s Soil Association. These certifiers do no allow for any toxic ingredients, which means consumers can trust that all Intelligent Nutrients products are unquestionably safe.

Scientific Research and Collaboration • —IN works with noted physicians and scientists at leading universities and institutions as well as food and cosmetic chemists to create non-toxic, plant-based active formulations that have superior performance, without use of synthetic and petrochemically-derived ingredients.

100% Renewable Energy • —Intelligent Nutrients is the first professional quality brand in the health and beauty industry to purchase Renewable Energy Credits (RECs) on behalf of the manufacturing of ALL our products, as demonstrated by the Green E seal. Not only do we create renewable energy to offset the energy we use in manufacturing, we also purchase 100% wind energy for our corporate headquarters.

Organic Farming • —IN grows certified organic ingredients on Horst Rechelbacher’s farm in Osceola, Wisconsin for research and use in Intelligent Nutrients products.

Cruelty Free • —None of the ingredients or products are ever tested on animals, as demonstrated by the leaping bunny seal on all IN products.